Monday, September 7, 2009

UP Your Jewelry Sales at Craft Fairs

If you sell handmade jewelry at craft fairs here are some tips that can help you maximize your sales. I have found through my experience as a craft "buyer" that when you sell jewelry you need to get your jewels up to eye level. So many times I have been to craft booths and they have the low standard height tables w/ racks of earrings and necklaces. However, the customer does not want to stand there bending over to look at the tiny little details in your designs. Your goal is to get the middle of your jewelry stands to eye level so the customer can comfortably look at them. The more people have to bend down to see your crafts the less likely they will buy something. It's simple really. You probably have over 100 pairs of earrings on one stand, and you probably have several stands. So if someone has to bend all the way over to look at everything you are hurting your sales. Ever wonder why people will come up look at half of one stand and then run off. Well it might be because it hurts their backs to view your jewels.
Another important reason to get them up high is the sun light. Jewelry looks amazing in the bright sun light. The crystals shimmer and the metal glistens. The higher you get your jewels up the better it will catch the light and the more people you will get to your booth.
Trust me on this, you can try keeping them on lower tables, but if you are at a craft show that has a jewelry seller with high tables pay attention. You will see the difference in the amount of people that show up to that booth and skip yours.
This is a pretty easy mistake to make, because you can't find tables at this specific height. Most tables at stores are made for eating or entertaining, not displaying crafts. So, that means you will need to make your own, or buy some store made tables and raise them up high. One way you could do this is buy PVC at the hardware store and attach it to the legs of your table. But, don't forget to reinforce the legs!
Another tip is that you want your booth to look professional, not Holly Hobby like. I have never had good experience with wild colors; my best advice is to use neutral colors. Wild colors tend to take away from what you are selling. Whatever color table clothes you use you want to make sure they go all the way down to the ground. No one wants to see all the junk you have to stash under the tables. This is a good way to cover it up and hide all the mess.If you follow these two steps you will be on your way to making more money at your craft booth!

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